Understand Every Door direct Mail
Every Door Direct Mail has emerged as one of the best and fastest way of reaching potential customers. EDDM requires no mailing list or a postage permit. Every Door Direct Mail (EDDM) allows you to focus on areas on which you would like to target with your message. In addition you can target each household in that area, no matter if its a home or business. This is a great direct marketing tool for retail stores, event promoters and other small businesses whos primary customers are walk in customers or just about anyone.
Every Door Direct Mail, the new USPS direct mail service, can be a powerful tool for any local business or large corporation. Below are some common uses of this direct marketing tool.
- Distributing Marketing Postcards
- Distributing Coupons
- Promoting Events
- Promoting New Store Locations
- And More!
Main Benefits of Every Door Direct Mail (EDDM)
- Small Business Price
With EDDM you can mail your postcards and flyers for just 17.5˘. Compare that to traditional direct mailer campaigns that cost an average of 75˘ per piece for the smallest and most basic mailer promotion.
- Bigger EDDM Sizes
The amazingly low price of 17.5˘ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, you can send 8.5x11 postcards and larger those can leave an impact on potential customers.
- No Postage Permit Needed
Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM, you don't need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of "circulars" that people are not always fond of.
- No Mailing List Needed
EDDM does not need printed names and addresses, instead it uses "simplified addressing" format which uses postal customer in a specified radius or zip code. EDDM frees you from the hassles of printing labels and thus saves a lot of time as well.
- EDDM Perfectly Works for your Business
Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.
- EDDM Benefits: Postage Savings
The actual postage savings with EDDM marketing is about 3 cents over postcard first class rate, and about 7 cents over standard letter rate. The nice thing about EDDM postcards is that you can mail a much larger piece which will grab attention in the mail box. You will want to quote the entire campaign with EDDM mailpieces and then quote the entire campaign with a targeted list to get an exact price comparison of the difference in the costs of the complete campaign.